...with the IMATS that is.
Today I went to the IMATS (International Makeup Artist Trade Show) in Toronto. I took this picture of a model that was in front of the Makeup Forever booth. I snapped a few quick pictures of her, as there were many in line waiting to take a picture of this artist's work. Makeup truly is artistry. Everywhere I looked today I saw creative people looking for ways to express their ideas through makeup.
I have to admit, the IMATS wasn't exactly what I was expecting. I suppose I had thought that it would be a bit less congested and that I would have more of a chance to talk to the people working at the booths. Judging by the fact that it was held at the Metro Toronto Convention Centre - I really should have known better, as that was not the case at all. Every table was full of people crowded around, trying out products, filling baskets with goods to buy. It was total and utter chaos in there! I was happy to see how busy the booth for the Waterloo store Kind of Magic was, and also had to laugh when the staff recognized me in the sea of people. I guess I was in there more than I realized shopping for Halloween makeup supplies!
In all honesty, my favourite part of the IMATS was not the shopping - though they did have some great deals! For those friends who have ever entered a Sephora with me, reading that last line might come as a shock. However, swarms of people, waiting in long lines and pushing past a sea of people to try products is just not for me.
For me, it was the speakers that made the event. My favourite being Eve Pearl. If you don't know who Eve Pearl is, don't worry. Until today, neither did I. She is an Emmy award winning makeup artist, and an inspiring and motivational public speaker.
When I sat down to listen to Eve speak about Award Winning Beauty Techniques I had no idea what was in store for me.
To give you the Coles notes version of what I learned from Eve it would be this (her points are in bold - and, of course, I had to add my two cents):
The overall message I took away from today's speakers, products, and the different looks I saw on the people walking past me, is to never stop pushing the envelope when it comes to makeup. If anything it reaffirmed what I have believed all along. That makeup has no rules. Experiment. Be creative, and don't be afraid to try new things. Your makeup is an expression of who you are. Would I suggest trying out a totally new approach to your makeup routine 30 minutes before a big event? No. What I love to do is experiment when I buy a new product. When I get a new palette of colours I think "ouhhhhhh I wonder how many different looks I can make with this? Let's find out!"
I encourage you to do the same. That is what I will be doing tomorrow, and I can't wait. If you have any questions about the IMATS, makeup products, etc. please don't ever hesitate to ask me. I would love to help you, and if I don't know the answer I will make sure that I find the answer. That way we both learn.
Thanks for reading!
Favourite Bridal Makeup Artist
I am a freelance makeup artist who works out of Waterloo. I am an Ontario qualified teacher with a passion for makeup. I love to help people look and feel their very best!